The GMB & Google Ads Mastery course is a practical digital marketing program designed for business owners, freelancers, marketers, and entrepreneurs who want to grow their online presence through Google Business Profile (formerly Google My Business) and Google Ads. This course teaches how to optimize local business listings, improve local search rankings, create high-converting advertising campaigns, and generate quality leads using Google’s marketing ecosystem.
Students will learn how to set up and optimize Google Business Profiles, manage customer reviews, create Search, Display, Video, and Performance Max campaigns, perform keyword research, optimize ad performance, and measure campaign success using Google Analytics and conversion tracking.
By the end of the course, learners will be able to manage successful Google Ads campaigns and improve local business visibility to attract more customers.
